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Sugar Alternatives Create Sweet Opportunity

2021.04.05

When Def Leppard released its hit song, “Pour Some Sugar on Me,” in 1987 its message reiterated the nutrition of the times. Low-fat products were all the rage, though many consumers didn’t realize that the sugar content was increased in cookies, cakes and candies to make them more palatable. Many American children started their days with bowls of fruit-colored, highly sugared cereals and cereal companies encouraged us to eat them with orange juice and buttered toast as “part of a naturally balanced breakfast.”


We’ve come a long way since then.


Now, in the age of keto and paleo diets, sugar is eschewed—and in some cases demonized—making a love of sweets practically a moral issue. Books like The Case Against Sugar, The Sugar Detox, and Beating the Sugar Addiction for Dummies, have replaced books about low-fat eating on store shelves.


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