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COVID-19 pandemic drives “the pursuit of healthy lifestyles,” in South Korea, says Samyang

2020.07.23

Pursuing a healthy lifestyle has been underscored as one of the key trends in the South Korean market as the COVID-19 pandemic pushes health to the fore. Samyang Corporation reflects on the current state of the market by spotlighting the most pervasive consumer trends. At the same time, Innova Market Insights flags some of the top trends in South Korea, including online shopping, spicy flavors and late-night snacks.


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